About
Hi, I'm Tanya. I run ZoeticNotion with a small team of specialists who help Delaware service businesses get found, get chosen, and get booked.
The story
Why I started ZoeticNotion.
I didn’t set out to start a marketing agency. I started out helping people I knew in Delaware. Friends. Neighbors. The owner of the cafe down the street. The contractor who fixed my roof. Real people running real businesses who kept getting burned by marketing they didn’t understand and couldn’t afford to keep paying for.
Here’s what I kept seeing. A Delaware roofer would pay $1,200 a month to an SEO guy in another state who never returned calls. A Wilmington dentist would buy a fancy website that nobody in Newark or Middletown could find on Google. A Dover gym owner would run Facebook ads and lose money for six months before someone finally told them what was going wrong.
Every single time, the same pattern. Good Delaware business owners doing great work, getting taken advantage of by out-of-state agencies who knew just enough marketing language to sound credible. And nobody was actually accountable. The SEO guy in Texas blamed the website. The web designer in Florida blamed the ad guy. The ad guy in India blamed the CRM. The Delaware business owner was stuck in the middle, out thousands of dollars, with nothing to show for it.
Delaware businesses keep our communities running. They deserve marketing that actually works for them, not against them.
So I started doing the work myself for them. Then for their friends. Then for their friends’ friends. And it spread by word of mouth across New Castle, Kent, and Sussex counties because the work actually delivered, and because people finally had someone they could pick up the phone and call.
Eventually, the demand outgrew what one person could handle. So I brought in specialists I trust, built ZoeticNotion as a real team, and turned it into what it is today. A women-owned agency. One brand. One accountable team. Built specifically for Delaware service businesses.
Want to meet We're in Delaware.
If you’re in Delaware and prefer to meet in person before working together, I’m open to it. Starbucks usually works best as a meeting spot. They’re everywhere in Delaware, the coffee’s fine, and it’s neutral ground for both of us. Easy to find, easy to get to, good for actually talking.
Here’s how it works. Book a strategy call first. Thirty minutes on the phone where we walk through your business, where you are now, and what you’re trying to figure out. From there, if meeting in person makes sense as the next step, we’ll pick a Starbucks near you and grab coffee.
