Services
Marketing services built for Delaware service businesses.
Roofers, contractors, lawyers, dentists, gyms, salons, med spas, HVAC techs, electricians, plumbers. If you run a service business in Delaware and you need more booked jobs, this is the team that delivers them. Here’s everything we do, how each piece works, and why it matters for your business.
What we actually do
Seven services. One system. One team.
Most agencies sell one service at a time. SEO from one place, a website from another, ads from a third, and a CRM that none of them know how to use. You’re left holding the bag, trying to make five vendors work together while running your actual business.
We do all of it. Every service below works together as one connected system, run by one team, on one monthly invoice. Read through each one to understand what you’d be getting — then check out the two tiers below to see how it all comes together.
Local SEO
Show up first when Delaware customers Google what you do.
What it is
Local SEO is the work that gets your business to the top of Google when someone in Delaware searches for your service. Things like “plumber near me,” “best dentist in Dover,” or “emergency roofer Wilmington.” If you’re not on page one for those searches, you’re invisible to most of the people looking to hire you.
Why it matters for your business
The vast majority of people looking for a local service business never scroll past the first page of Google results. If your competitor ranks above you, they get the call. Period. Local SEO is the difference between being the obvious choice in your county and being a name nobody finds.
What we do
- Keyword research targeting Delaware-specific search terms across all three counties
- On-page SEO optimization (titles, meta descriptions, headings, content structure)
- Google Business Profile setup, verification, and ongoing optimization
- Local citation building across directories that matter in Delaware
- Backlink building from relevant local and industry sources
- Technical SEO (site speed, mobile optimization, schema markup, indexing)
- Monthly ranking reports so you see exactly where you stand
AI Visibility
Get recommended by ChatGPT, Google AI Overviews, and Perplexity when people ask AI who to hire.
What it is
People don’t just Google anymore. They ask ChatGPT. They ask Perplexity. They look at Google’s AI Overview at the top of the search results. AI visibility is the work that gets your business named when AI tools answer questions like “who’s the best contractor in Newark” or “top-rated dentist in Dover.”
Why it matters for your business
AI is changing how customers find local businesses. The agencies still doing SEO the way they did in 2015 are watching their clients lose traffic because they’re not showing up in AI results. We’re already optimizing for both. Your competitors probably aren’t.
What we do
- Structure your content so AI tools can read, understand, and cite it
- Build the digital footprint AI uses to verify you're a real, recommended business
- Submit and optimize across the data sources AI pulls from
- Monitor how AI tools talk about you and adjust the strategy as platforms change
- Make sure your AI visibility grows alongside your search rankings
Website Development
A website that turns visitors into booked appointments, not just visitors.
What it is
Most service business websites are brochures. They list services, show photos, maybe have an “About Us” page nobody reads. They don’t book anyone. We build websites with one job: turn the Delaware visitor who landed on your site into a booked call on your calendar.
Why it matters for your business
Getting traffic to a website that doesn’t convert is like running ads on a billboard nobody can read. You pay for the visibility but lose the lead. A converting website is the difference between expensive visitor counts and actual bookings.
What we do
- Design and build a fast, clean website that loads in under 2 seconds
- Mobile-first design (over 60% of your traffic comes from phones)
- Conversion-focused copy and layout (every page leads to a booking)
- Built on your hosting, in your name, fully yours to own
- Integrated with your CRM, booking system, and ad campaigns
- Ongoing updates and improvements throughout the year
Paid Ads (Meta & Google)
Get in front of Delaware customers who don’t know you exist yet.
Included in Growth System only
What it is
Paid ads put your business in front of Delaware customers on Facebook, Instagram, and Google before they’ve ever heard your name. SEO is the long game. Paid ads are how you fill the calendar this month while the SEO compounds in the background.
Why it matters for your business
If you’ve ever tried running ads on your own and ended up with garbage leads or wasted spend, you know how brutal the learning curve is. We’ve already done that work. We know what creative pulls in Delaware, what targeting filters tire-kickers out, and what budget actually moves the needle for service businesses.
What we do
- Campaign strategy built around your service area and ideal customer
- Ad creative (copy and imagery) designed specifically for Delaware markets
- Audience targeting that filters out browsers and brings in buyers
- Retargeting for people who visited your site but didn't book
- Daily monitoring and weekly optimization
- Transparent reporting on ad spend, leads generated, and cost per booking
CRM Setup & Management
Every lead in one place. Nothing falls through the cracks.
Included in Growth System only
What it is
A CRM is the system where every lead, prospect, and customer lives. When someone fills out your form, calls your business, or replies to an ad, they end up in the CRM where you can see them, follow up with them, and track whether they booked. We set yours up on GoHighLevel and we run it for you, so you don’t have to learn the software.
Why it matters for your business
Most service business owners are losing money they don’t even realize they’re losing. A lead comes in while you’re on a job site, the message gets buried, you forget to follow up, the lead books with someone else. A CRM that runs itself in the background catches every one of those moments and makes sure none of them get dropped.
What we do
- Set up GoHighLevel under your own sub-account (you own it)
- Build pipelines that match how you actually run your business
- Connect your website, ads, phone, and email so every lead lands in one place
- Tag and organize leads so you know who's hot and who's cold
- Maintain and update the system as your business grows
Automated Follow-up
Text and email every lead the second they come in — while you’re on the job.
Included in Growth System only
What it is
When a lead comes in, the clock starts. Studies show your odds of booking that lead drop massively after the first five minutes. You can’t be on the phone every five minutes. The automation can. We set up text and email sequences that respond instantly, nurture leads who aren’t ready yet, and bring back the ones who ghosted.
Why it matters for your business
Your competitor doesn’t have to be better than you. They just have to respond faster. The roofer who texts a lead back in 60 seconds beats the roofer who calls back four hours later — even if the second roofer is twice as good at the actual work. Automated follow-up is how you stop losing jobs you should’ve won.
What we do
- Instant text and email response the moment a lead comes in
- Missed-call text back (someone calls and you don't pick up, they get a text)
- Multi-day nurture sequences for leads who don't book right away
- Appointment reminders so booked jobs actually show up
- Re-engagement campaigns for old leads that went cold
Reporting & Optimization
Know exactly what’s working, what’s not, and what we’re adjusting.
What it is
Every month, we walk you through what happened. How many leads came in, where they came from, what they cost, and how many turned into booked jobs. No dashboard with 47 metrics nobody understands. Just the numbers that matter for your business, explained in plain English.
Why it matters for your business
Most agencies hide behind reports. They send you a PDF full of charts and hope you don’t notice that the leads aren’t converting. We do the opposite. We bring you the real story every month, including when something isn’t working. Because if we’re not honest with you, we can’t fix it.
What we do
- Monthly reporting
- Clear metrics: leads generated, cost per lead, booking rate, revenue impact
- Clear metrics: leads generated, cost per lead, booking rate, revenue impact
- Ongoing optimization based on what the data shows
- A/B testing on ads, landing pages, and follow-up sequences
- Direct access to us if something comes up between reports
Pick your tier
Two tiers. One simple decision.
Best for businesses ready to get found
Visibility System
$3,500/month
Everything you need to show up where Delaware customers are looking — online and in AI search.
What’s included
- Local SEO across New Castle, Kent, and Sussex counties
- AI visibility (ChatGPT, Google AI Overviews, Perplexity)
- Website built to convert visitors
- Google Maps optimization
- Citations across local directories
- Backlink building
- Technical SEO and site speed
- Monthly performance reporting
Who this is for
You want to stop being invisible online. You’re not running ads yet, or you’ve got that handled. You need the foundation that makes every other marketing dollar work harder.
Best for businesses ready to get found
Growth System
$5,500/month
Everything in Visibility, plus the engine that turns traffic into booked appointments on your calendar.
Everything in Visibility, plus
- Meta ads (Facebook & Instagram) management
- Retargeting campaigns
- CRM setup & management (GoHighLevel)
- SMS and email automation
- Missed-call text back
- Lead nurture sequences
- Pipeline management
- Appointment booking system
- Advanced reporting
Who this is for
You want the whole machine — getting found, getting chosen, and getting booked. This is the one most of our Delaware clients run because it covers the full pipeline from stranger to paying customer, with nothing falling through the cracks.
- A quick note
Quick note about AD spend
The Growth System pricing covers our strategy, campaign setup, optimization, and management.
Your actual ad budget is separate and goes directly to platforms like Google or Meta meaning you stay fully in control of how much you want to spend.
FAQ
Questions we get asked all the time.
How long until I see results with the Visibility System?
This one’s the long game. No ads means no instant traffic, so the first 30 days you won’t see much movement. That part is normal and expected.
By month two you start seeing your rankings shift. Your Google Business Profile picks up calls. A few searches start landing on your site.
Month three to four is usually when the phone actually starts ringing from organic search. By month six you’re showing up for the searches your competitors thought they owned.
The big thing to understand: every month it gets better, not the same. The work we do in month one keeps paying off in month twelve. That’s why this tier is built for businesses willing to invest in something that grows roots.
How long until I see results with the Growth System?
Faster, because ads do the heavy lifting up front.
Week one we get your ads live. Leads start coming in shortly after. The CRM catches them, the follow-up automation works them, and your calendar starts filling.
Month one you should be talking to real prospects.
The SEO and AI visibility piece is running in the background the whole time, so by month three to four you’re getting paid leads AND organic leads, which is where the magic happens. Your ad spend goes further because organic traffic starts carrying part of the load.
Most Delaware clients on this tier are booking more jobs in month one than they were before they signed up.
I already have a website. Do I need a new one?
We’ll audit it first. If it works, we keep it and improve what we can. If it’s costing you bookings, we’ll tell you straight and rebuild it as part of the system.
How is this different from just hiring an SEO agency?
An SEO agency does SEO. That’s it. If your site doesn’t convert, or your follow-up is broken, all that traffic is wasted money. We do the whole pipeline — found, chosen, booked. Every piece connected so nothing leaks.
Are you actually based in Delaware?
Yes. Based in Delaware, working with businesses across New Castle, Kent, and Sussex counties. If you’re close enough, we can meet in person. Most of our clients have at least had coffee with us.
Can I just buy one service instead of a tier?
No. The services feed each other. SEO without a converting website wastes traffic. Ads without follow-up wastes leads. A CRM without ads or SEO has nothing to track. The whole reason this works is because every service supports the others. Buying one piece is paying for half a system.
Can I switch tiers later?
Yes. Most clients who start with Visibility end up upgrading to Growth within six months. The system is built so the upgrade is seamless.